I recently took part in a Pantone webinar and learned about the spring/summer 2011 color forecast. The palettes are very similar to the Leatrice Eiseman presentation I attended a few weeks ago. For me, and maybe for you, it's important to reiterate the many and varied influences on the palettes for the upcoming seasons:
- Environmental Preservation - 70% of consumers support companies dedicated to preservation of the environment
- Plastics - reuses of it in new, unusual ways - see some of Anthropologie's window displays fashioned from recycled plastic
- Sustainability
- "Re" words - Recycle, Repurpose, Reuse
- Wellness and de-stressing
- Food, in particular the fresh, wonderful items found in local farmer's markets
- Africa - its colors and textures will be more and more evident
- Anime - the super vivid colors will translate to products